Pip Shea | UX Designer | Previous work

Work
ACMI: Optimising 'The Lens' onboarding experience

The brief

Optimise the uptake, onboarding and engagement of the Lens (a physical hand held museum device) with existing constraints

The solution

An iterated onboarding station with new messaging and more inclusive lighting feedback to help new visitors

UX methods

Observational research and contextual enquiries, research synthesis, mid-fi prototyping and usability testing.

Deliverables

Updated instructions at onboarding station and messaging for the Lens device, colour blind accessible lighting feedback

the lens in use_edited_edited_edited_edi

Background

The Lens is a handheld device visitors take at the beginning the centrepiece exhibition, The Story of the Moving Image.

By tapping one of many readers around the exhibition, visitors can collect anything on display (and interactive experiences) in ACMI’s centrepiece exhibition. After they leave, visitors can log in online with their Lens code and see everything they've have collected / made.

The Lens and this experience is a relatively new concept for visitors to Museums and galleries.

The Problem

The onboarding station at the entrance of ACMI Museum's permanent exhibition was not effectively explaining how the Lens works, leading to confusion, congestion, less uptake and pressure on the visitor services team to guide new visitors.

We needed to:

help onboard visitors quickly
explain the value proposition
provide visitors with the information most useful so they can move into the exhibition with the confidence to start collecting

Lens dispenser

Lens (NFC) reader

Printed instructions on A3 size paper would sit underneath glass with 2 x lens readers on either side

The process

User research and usability testing rounds

I conducted 3 rounds of observational research and contextual enquiries with 3 small groups. I observed and recorded their interactions with the onboarding station and gathered feedback on the design and overall user experience.

Wireframing and User Testing

Based on findings, I created wireframes for the onboarding station. The design focused on improving the user experience by incorporating clear and concise instructions, clearer directives to 'Take your Lens' at the dispenser, clearer instructions on the Lens device itself, and update lighting feedback for when visitors tested their Lens. I also conducted user testing with a diverse group of visitors to gather feedback on all of these changes and the design and overall experience.

The result

We implemented changes in the first 2 months of the museum's reopening.

Noticeable improvements were that visitors were able to navigate the museum with more ease and were more engaged with the exhibit via the Lens device.

The updated station led to a reduction in confusion around the purpose of the Lens, resulting in a better overall experience for visitors and for the Visitor Service team.

Changes made

Updated instructions at onboarding station
Changed the success /error colours of the Lens readers at onboarding and inside the exhibition to be more colour blind accessible
A clearer CTA for visitors to take a Lens
Updated messaging on the Lens device