Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
UX activities
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User interviews
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Card sorting
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Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations​
-
Include existing video assets
-
Incorporate Toyota's entire value chain
Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
UX activities
-
User interviews
-
Card sorting
-
Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations​
-
Include existing video assets
-
Incorporate Toyota's entire value chain
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
About me
I'll just jump in.
Most things I do are because I want to be a better human and I want to live in a harmonious (and super fun) environment.
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I value balance really highly so I take my mind, body and spirit on little adventures so I can learn what is going to make me whole.
I embrace challenging myself, learning, experiencing, and being vulnerable because it builds resilience, empathy, and helps me understand and connect to the world around me.
As an Experience Designer I have a knack for crafting web, mobile and services that are considered, effective and purposeful.
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My experience spans across physical, digital and systems projects, from exhibits at ACMI (Melbourne), to web project with clients like Toyota and Google.
In these roles, I've honed my skills in:
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Systems improvements: from processes to workshops, I love establishing and finding more impactful ways of working.
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User research: I'm a passionate storyteller, so I love creating the full picture using different data points from which super actionable insights are crafted.
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Information architecture: Making a seamless and seemingly intuitive user journey through information structures.
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Prototyping and user testing: I'm a firm believer in iterative design and user feedback is my guiding light.
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Interaction Design: While functionality is paramount, a well-designed interface or a smooth and intuitive interaction goes a long way (and fun fact, it also —fractionally, promote the secretion of happy hormones).
Expanding myself and having fun looks like
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Learning to be a DJ
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Boxing
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Hosting and curating 'salons' and brunches
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Learning about the human experience: from neuroscience to esoteric practices
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Dabbling in fashion design
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Surfing (just getting back into it, it's way harder than I remembered haha)
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Printmaking
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Going overboard for costume parties
I would like to acknowledge and pay my respects to the Turrbal and Jagera people, the traditional custodians and protectors of the unceded lands on which I create, play, live and work. I pay my respects to Turrbal, Jagera and all First Nations Elders; past, present and emerging, and respect all First Nations peoples' continuing culture and connection to land, sky and sea.
Always was always will be.