Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
UX activities
-
User interviews
-
Card sorting
-
Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations
-
Include existing video assets
-
Incorporate Toyota's entire value chain
Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
UX activities
-
User interviews
-
Card sorting
-
Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations
-
Include existing video assets
-
Incorporate Toyota's entire value chain
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
About me
I'm quite passionate about creating inclusive moments; whether that's digitally or in real life.
I approach pretty much everything with curiosity and a drive to figure out 'what's under the hood', which I reckon makes me a pretty good problem solver.
As an avid learner I get into pretty much anything but am most excited when I'm learning about the human body, mythology, fun crafty projects and how to be more sustainable.
When I'm not working, I'm...
daydreaming (and sometimes planning) future creative projects, hosting brunches, figuring out how I can turn my apartment into a Miami / tiki wonderland, walking, imagining my life as a famous DJ, distilling business ideas, and getting a bit philosophical.
Here's some pretty bad gifs
