Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
UX activities
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User interviews
-
Card sorting
-
Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations
-
Include existing video assets
-
Incorporate Toyota's entire value chain
Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
UX activities
-
User interviews
-
Card sorting
-
Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations
-
Include existing video assets
-
Incorporate Toyota's entire value chain
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
Previous work
The brief
Design a digital label which presents a multitude of objects in a case in the exhibition on an interactive screen
UX activities
Observational research, competitor research, wirefaming, mid-fi prototyping, usability testing
Deliverables
Mid-fi wireframes and prototypes
The solution
An 'collectable' interactive label design in which guests can select, enlarge and learn more
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The brief
Design a page for new and existing Toyota Owners
UX activities
User research, card sorting, usability testing, Landscape / competitor research, wirefaming
Deliverables
Research and 'Define' presentation, mid-fi wireframes and prototypes
The solution
A 'one-stop-shop' experience where new and existing owners can learn about and manage their Toyota
The brief
Optimise the uptake, onboarding and engagement of the Lens (a physical hand held museum device) with existing constraints
UX activities
Observational research and contextual enquiries, research synthesis, mid-fi prototyping and usability testing.
Deliverables
Updated instructions at onboarding station and messaging for the Lens device, colour blind accessible lighting feedback
The solution
An iterated onboarding station with new messaging and more inclusive lighting feedback to help new visitors
