Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
UX activities
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User interviews
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Card sorting
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Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations​
-
Include existing video assets
-
Incorporate Toyota's entire value chain
Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
UX activities
-
User interviews
-
Card sorting
-
Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations​
-
Include existing video assets
-
Incorporate Toyota's entire value chain
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
Previous work
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The brief
Design a digital label which presents a multitude of objects in a case in the exhibition on an interactive screen
The solution
A 'collectable' interactive label design in which guests can select, enlarge, and learn more about museum objects and works
UX methods
Observational research, competitor research, wirefaming, mid-fi prototyping, usability testing
Deliverables
Mid-fi wireframes and prototypes
The brief
Discover how we can improve the booking software and experience for both ACMI staff and Education visitors
The solution
Updated booking feature improving the booking experience for educators when visiting ACMI.
Recommended approach to enhance the entire booking experience for ACMI staff and Education visitors
UX methods
User research, journey mapping, low-fi wireframing
Deliverables
End-to-end user journey of the teacher's school excursion experience, Service Blueprint of our internal booking process and systems, recommendations for comms for teachers, low-fi wireframes for Education visitor bookings
The brief
Design a page for new and existing Toyota Owners to communicate value chain offerings
A 'one-stop-shop' experience where new and existing owners can learn about and manage their Toyota
UX methods
User research, card sorting, usability testing, Landscape / competitor research, wirefaming
Deliverables
Research and 'Define' presentation, mid-fi wireframes and prototypes
The brief
Optimise the uptake, onboarding and engagement of the Lens (a physical hand held museum device) with existing constraints
The solution
An iterated onboarding station with new messaging and more inclusive lighting feedback to help new visitors
UX methods
Observational research and contextual enquiries, research synthesis, mid-fi prototyping and usability testing.
Deliverables
Updated instructions at onboarding station and messaging for the Lens device, colour blind accessible lighting feedback