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Work

R/GA X Toyota

Fleet 'Thinking Styles' Research

UX Research

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The ask

Conduct in-depth research on Toyota For Business audiences, and segment them into 'Thinking Styles' (similar to personas - but going beyond demographics).

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The outcome

Using these Thinking Styles we could effectively make better design decisions, strengthen the overall Fleet direction and strategy, identify gaps and additional opportunities, and create more personalised experiences.

R/GA X Toyota

Electrification Hub redesign

UX Research & Design​

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The ask

Research and redesign the existing electrified vehicle pages to prepare customers for the (then) upcoming release of the Battery Electric Vehicle, Bz4X. ​​

The outcome

A hub of pages dedicated to Toyota's electric vehicles: educating customers about various electric vehicles and electric vehicle technology, and re-establishing Toyota's position as the industry leader in the industry.
 

Please note* I completed UX and handed over to UI designer for high fidelity.

ACMI Museum

Interactive label design 

UX Design

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The ask

Design a digital label which presents a multitude of objects in a case in the exhibition on an interactive screen.

The outcome

A 'collectable' interactive label design in which guests can select, enlarge, and learn more about museum objects and works.

UX methods

User research, card sorting, usability testing, Landscape / competitor research, wirefaming.

Deliverables

Research and 'Define' presentation, mid-fi wireframes and prototypes.

ACMI Museum

Lens onboarding optimisation

UX Research & Design​

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The ask

Optimise the uptake, onboarding and engagement of the Lens (a physical hand held museum device) with existing constraints.

The outcome

An iterated onboarding station with new messaging and more inclusive lighting feedback to help new visitors.

UX methods

Observational research and contextual enquiries, research synthesis, mid-fi prototyping and usability testing.

Deliverables

Updated instructions at onboarding station and messaging for the Lens device, colour blind accessible lighting feedback.

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