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Work
ACMI: Designing interactive labels

The brief

Design an interactive digital label to showcase a multitude of objects

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The solution

A 'collectable' interactive label design in which guests can select, enlarge and learn more about an object

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UX methods

Observational research, competitor research, wirefaming, mid-fi prototyping, usability testing

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Deliverables

Mid-fi wireframes and prototypes

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Key outcomes:

Increase visitor engagement with the artworks on display and the Lens by

  1. Providing a deeper understanding of the artworks through interactive elements

  2. Providing all essential artwork data

  3. Enhancing the overall visitor experience

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Background

ACMI is a museum dedicated to showcasing the moving image located in Melbourne, Australia. The museum is home to a collection of film, television, interactives and videogames.

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ACMI reopened its doors in February 21' after 2 years of a complete building redevelopment.

 

There was a digital transformation in this renewal, which meant incorporating interactive digital labels into the exhibition.

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Everything in ACMI's centrepiece exhibition, The Story of the Moving Image has a label or at least a credit attached to it.

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There are hundreds of works on display. Some of these works are encased in cabinets for which all need labels.

I needed to create labels for all these objects

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One of the many cabinets filled with objects inside the exhibition

The labels are housed in these casings

Key Requirements

Small objects need to be magnified 

There are many smaller objects in the cabinets, which visitors won't be able to get up close to, so the ability to enlarge images is important.

 

​Limit dwell time and allow visitors to see what they want in short interactions

We have lots of visitors and large amounts of objects and content, so we wanted to limit the features of the labels, so we can give a rich experience minus too much dwell time.

No scrolling interactions

The screen we had wasn't highly sensitive to touch, so we had to adjust the interactions in light of these limitations.

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Remind visitors they can collect a label with their Lens

Everything in ACMI's centrepiece exhibition is collectable with the Lens; a hand-held device which allows you to collect your favourites in the exhibition to then later explore online.

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We must include object credits

These are typically no more than 3 lines.

The Design process

Observational research​

Part of my research was watching museum visitors of the Melbourne Music Vault interact with the digital labels around the exhibition.​

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I also engaged with ACMI's curatorial team to understand their needs and constraints on the data that we were required to display.  

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Australian Music Vault interactive label

Wireframe progression

Resting state 

We mapped out an image which reflected the objects cabinet.

Visitors can then select which groups of object's label to view.

Visitors would select a group of objects (depicted in the red box).

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This is the lens reader where a visitor can lower their Lens device to collect a label

First round wireframes

User interaction:
The visitor clicks on a group of objects and this individual label appears.

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The visitor clicks on one of the images and it opens a separate window. The visitor can then scroll through enlarged images of the object.

Low-fi wire of object with images

Final design

UI completed by Liquorice

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