
Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.

UX activities
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User interviews
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Card sorting
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Usability testing
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Wireframes
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Discovery & Define presentation
Considerations​
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Include existing video assets
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Incorporate Toyota's entire value chain
Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
UX activities
-
User interviews
-
Card sorting
-
Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations​
-
Include existing video assets
-
Incorporate Toyota's entire value chain
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
My work
ACMI: Designing interactive labels
The brief
Design a digital label which presents a multitude of objects in a case in the exhibition on an interactive screen
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The solution
An 'collectable' interactive label design in which guests can select, enlarge and learn more
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UX methods
Observational research, competitor research, wirefaming, mid-fi prototyping, usability testing
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Deliverables
Mid-fi wireframes and prototypes
ACMI is a museum dedicated to showcasing the moving image and is located in Melbourne, Australia. The museum is home to a collection of film, television, interactives and videogames.
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ACMI reopened its doors in February 21' after 2 years of a complete building redevelopment. There was a digital transformation in this renewal, which meant incorporating interactive digital labels into the exhibition.
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Everything in ACMI's centrepiece exhibition, The Story of the Moving Image has a label or at least a credit attached to it.
There are hundreds of works on display. Some of these works are encased in cabinets for which they need labels.
Key outcomes:
Increase visitor engagement with the artworks on display and the Lens by
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Providing a deeper understanding of the artworks through interactive elements
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Providing all essential artwork data
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Enhancing the overall visitor experience
I needed to create labels for all these objects
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One of the many cabinets filled with objects inside the exhibition
The labels are housed in these casings
Background
Key Requirements
Small objects need to be magnified
We have many smaller objects in the cabinets, which visitors won't be able to get up close to, so the ability to enlarge images is important.
​Limit dwell time and allow visitors to see what they want in short interactions
We have lots of visitors and large amounts of objects and content, so we wanted to limit the features of the labels, so we can give a rich experience minus too much dwell time.
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No scrolling interactions
The screen we had wasn't highly sensitive to touch, so we had to adjust the interactions in light of these limitations.
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Remind visitors they can collect a label with their Lens
Everything in ACMI's centrepiece exhibition is collectable with the Lens; a hand-held device which allows you to collect your favourites in the exhibition to then later explore online.
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We must include object credits
These are typically no more than 3 lines and does not need hierarchy.
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The process
Research​
There are not a lot of interactive label examples in Melbourne galleries, however there is one close by the ACMI office. I went to the Arts Centre to see the free permanent exhibition, The Australian Music Vault.
I observed other visitors interacting with it and one of the developers who came along with me.
I engaged with members of the curatorial team to understand their needs and constraints and an eternal developer brought on to assist our team during the renewal period.


Australian Music Vault interactive label
Wireframe progression
Resting state
This image was created as a representation of the black casing with the touch screen inside
We mapped out an image which reflected the objects cabinet.
Visitors can then select which groups of object's label to view

This is the lens reader where a visitor can lower their Lens device to collect a label
First round
The visitor clicks on a group of objects and an individual label appears.
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The visitor clicks on an image and it opens a window with object images.

Second round
After a round of feedback with stakeholders, I added changed some of the elements around and presented a few different options.
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Stakeholders and I decided on a finite amount of objects which would appear on a label.
This was to have consistency across all labels.
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This design was then sent to Liquorice, who took over the design process.
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Design completed by Liquorice

Final design