top of page

My work

ACMI: Designing interactive labels

The brief

Design an interactive digital label to showcase a multitude of objects

The solution

A 'collectable' interactive label design in which guests can select, enlarge and learn more about an object

UX methods

Observational research, competitor research, wirefaming, mid-fi prototyping, usability testing


Mid-fi wireframes and prototypes

First Nations Event (Low Res JPEGs)-48.jpg

ACMI is a museum dedicated to showcasing the moving image and is located in Melbourne, Australia. The museum is home to a collection of film, television, interactives and videogames.

ACMI reopened its doors in February 21' after 2 years of a complete building redevelopment. There was a digital transformation in this renewal, which meant incorporating interactive digital labels into the exhibition.

Everything in ACMI's centrepiece exhibition, The Story of the Moving Image has a label or at least a credit attached to it.

There are hundreds of works on display. Some of these works are encased in cabinets for which they need labels.


Key outcomes:

Increase visitor engagement with the artworks on display and the Lens by

  1. Providing a deeper understanding of the artworks through interactive elements

  2. Providing all essential artwork data

  3. Enhancing the overall visitor experience

I needed to create labels for all these objects

Shannon McGrath_BKK_SOMI (12).jpg

One of the many cabinets filled with objects inside the exhibition

The labels are housed in these casings


Key Requirements

Small objects need to be magnified 

We have many smaller objects in the cabinets, which visitors won't be able to get up close to, so the ability to enlarge images is important.


Limit dwell time and allow visitors to see what they want in short interactions

We have lots of visitors and large amounts of objects and content, so we wanted to limit the features of the labels, so we can give a rich experience minus too much dwell time.

No scrolling interactions

The screen we had wasn't highly sensitive to touch, so we had to adjust the interactions in light of these limitations.

Remind visitors they can collect a label with their Lens

Everything in ACMI's centrepiece exhibition is collectable with the Lens; a hand-held device which allows you to collect your favourites in the exhibition to then later explore online.

We must include object credits

These are typically no more than 3 lines and does not need hierarchy.

The process


There are not a lot of interactive label examples in Melbourne galleries, however there is one close by the ACMI office. I went to the Arts Centre to see the free permanent exhibition, The Australian Music Vault.

I observed other visitors interacting with it and one of the developers who came along with me.

I engaged with members of the curatorial team to understand their needs and constraints and an eternal developer brought on to assist our team during the renewal period.

interactive label IMG_20191017_103255.jpg

Australian Music Vault interactive label

Wireframe progression

Resting state 

This image was created as a representation of the black casing with the touch screen inside 

We mapped out an image which reflected the objects cabinet.

Visitors can then select which groups of object's label to view

Cabinet background with casing.png

This is the lens reader where a visitor can lower their Lens device to collect a label

First round

The visitor clicks on a group of objects and an individual label appears.

low-fi wireframe multiple objects (2).png

The visitor clicks on an image and it opens a window with object images.

Low-fi wire of object with images

Second round

After a round of feedback with stakeholders, I added changed some of the elements around and presented a few different options.

Stakeholders and I decided on a finite amount of objects which would appear on a label.

This was to have consistency across all labels.

This design was then sent to Liquorice, who took over the design process.

CHOSEN mid magic lantern grid with hero (1).png

Design completed by Liquorice

Cabinet of curosities 1920 x 1080px - 04 images - Example.png

Final design

bottom of page