About me

I have a hard time talking about my skills without imagining Liam Neeson in Taken.
So I won’t.
Coz now you’re probably thinking about Liam Neeson.

I problem solve.
Some of them complex, straightforward, boring, exciting.
I’ve solved them collaboratively and solo, in office and remote.

I’ve solved problems for household-name brands like Toyota Australia and Google (APAC), and boutique businesses like a Sydney-based coffee roasting company, a kids attention training platform.

My best most favourite problems and projects are when I’m working in the cultural communion of art, tech, innovation.

My design approach continues to morph because I believe in adjusting processes for each brief, but I hold these true.

Holistic design
The ‘Butterfly Effect’ in design is a very real thing. One design decision can have ramifications across the entire journey. I design with connected experiences at the forefront.

Systems improvements
Sometimes we don’t need more pages on a website, maybe we need to improve the processes behind it.

User research
I’m a full practitioner of psychographics over demographics — learning motivations, guiding principles, what behaviour people display when they are moving towards and away from something. Demographics are about 5% of the story.

Prototyping and user testing
User research is amazing, but the best test of actual human behaviour is putting something in front of them.

Information architecture
Structuring content like a story, it’s gotta make sense.

If that’s a corporate bore. Here’s what’s fun for me:

  • Becoming a better DJ

  • Traveling any chance I get

  • Making fun birthday videos for friends

  • Hosting creative workshops

  • Learning about the human experience: from neuroscience to esoteric practices 

  • Dabbling in fashion design

  • Surfing (just getting back into it, best thing ever)