About me
I’VE SOLVED PROBLEMS
FOR SOME OF THE WORLD’S
BIGGEST BRANDS LIKE
TOYOTA AUSTRALIA
AND GOOGLE (APAC)
I am a remote freelancer who’s spent years blending design, strategy, UX thinking, and storytelling to help founders and teams communicate clearly.
My top guiding principles
Collaboration is #1
This looks like knowledge gathering, workshopping, brainstorming, co-designing, testing. Everything better is made together.
Storytelling can be innovative
There’s no one way to tell a story. We love and absorb different content all the time, different types of narratives, and we all process information differently: cater the story to the audience.
A proven, structured narrative has its place, for sure, but let’s also make space for the potential of an even better way of doing things.
Design within an ecosystem
Nothing exists in a vacuum, design and storytelling is no exception.
Designs and stories have an incredible impact when considered as a whole.
Make data meaningful
Humans have the most amazing ability to make meaning out of nothing. I’ve seen it happen time and again - quite amazing actually.
Ending up with a robust solution requires a highly discerning data interpretation process.