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My work


Optimising the Lens onboarding

UX Design / interaction and visual design


  • 3 rounds of observational research and contextual enquiries

  • Research synthesis

  • 2 rounds of mid-fi prototyping and usability testing


The Lens is a handheld device visitors take at the beginning the centrepiece exhibition, The Story of the Moving Image.

The Lens experience

By tapping one of many readers around the exhibition, visitors can collect anything on display (and interactive experiences) in ACMI’s centrepiece exhibition. After they leave, visitors can log in online with their Lens code and see everything they've have collected / made.

The Lens and this experience is a relatively new concept for visitors to Museums and galleries.


The current onboarding station at the entrance of ACMI Museum's permanent exhibition was not effectively explaining how the Lens works, leading to confusion, congestion, less uptake and pressure on the visitor services team to guide new visitors.


We needed to:​

  • help onboard visitors quickly

  • explain the value proposition

  • provide visitors with the information most useful so they can move into the exhibition with the confidence to start collecting

on boarding messaging 1st round.png
Arrow _edited.png

Lens dispenser

Printed graphics on paper approx A3

Lens (NFC) reader

Contextual enquiries

To understand the issues with the current onboarding station, I conducted 3 rounds of observational research and contextual enquiries with small groups. I observed and recorded their interactions, and gathered feedback on the design and overall user experience. 


My observations revealed these groups were having difficulty using the onboarding station, with many struggling to understand how to access the various exhibits. 

Wireframing and User Testing

Based on findings, I created wireframes for the onboarding station. The design focused on improving the user experience by incorporating clear and concise instructions, clearer directives to 'Take your Lens' at the dispenser, clearer instructions on the Lens device itself, and update lighting feedback for when visitors tested their Lens. I also conducted user testing with a diverse group of visitors to gather feedback on all of these changes and the design and overall experience.


The redesigned onboarding station received positive feedback from visitors and staff during user testing and was implemented in the first 2 months of the museum's reopening. Visitors are now able to navigate the museum with ease and are more engaged with the exhibit via the Lens. The updated station led to a reduction in confusion, resulting in a better overall experience for visitors and for the Visitor Service team.

Changes made

  • Updated instructions at onboarding station 

  • A clearer CTA for visitors to take a Lens

  • Updated messaging for the Lens device

  • Changed the success /error colours of the Lens readers at onboarding and inside the exhibition to be more colour blind accessible

Changes made

Onboarding instructions

initiL 2019-LensOnboardingInstructions-LABELTESTJULY.png
Arrow _edited.png
2471-LensOnboardingInstructions-MessageIteration-May2021-V1.2_Blk-GuidesOff (1).png

Changes made

Lens dispenser

take your lens.png
take your lens positioning.png

Changes made

The Lens: Design and copy

lens iterations.png
Arrow _edited.png

Changes made

Feedback lighting

blue light feedback onboarding.gif

A successful tap: a steady flash of blue 

magenta light feedback onboarding.gif

An unsuccessful tap/error: a quick flash of blue followed by amagenta colour flashing 3 times



By conducting observational studies, contextual enquiries, user testing, and making design and copy changes, we were able to create an effective onboarding station for ACMI Museum's permanent exhibition. The redesigned station has improved the visitor experience, leading to increased engagement with the exhibit and a better overall experience at the museum.

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