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Optimising the Lens onboarding

R/GA X Toyota Australia

Owner's hub uplift

UX Research and Design

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I was tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.

The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams. 

Considerations​

  • Include existing video assets

  • Incorporate Toyota's entire value chain

UX activities

  • User interviews

  • Card sorting

  • Usability testing

  • Wireframes

  • Discovery & Define presentation

The result

A dedicated Owners hub to help current owners learn about Toyota's value chain products, and access information and valuable tools to help them manage their vehicle.

Key feature

We featured and promoted Toyota's apps to steer guests to a more personalised ownership experience

Comparison Tab Module (2).png

Round 1 wireframe

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Live page

Key feature

'Use case' Anchor Links were implemented to direct and provide more context for the page.

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Round 1 wireframe

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Live page

This process was very well received by all stakeholders at Toyota and I would love the opportunity to chat about this process a bit further IRL

In depth case studies

Optimising the Lens and onboarding (ACMI)

Designing interactive labels (ACMI)

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