Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
UX activities
-
User interviews
-
Card sorting
-
Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations
-
Include existing video assets
-
Incorporate Toyota's entire value chain
Myself and another Experience Designer were tasked to uplift the existing 'Owners' page for Toyota's dotcom experience.
The Owners page went through 'Discovery' and 'Define & Design' phases with Experience Design, SEO, Marketing Science, Visual Design and Copywriting teams.
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
UX activities
-
User interviews
-
Card sorting
-
Usability testing
-
Wireframes
-
Discovery & Define presentation
Considerations
-
Include existing video assets
-
Incorporate Toyota's entire value chain
The opportunity
Become a personalised and trusted educational guide that helps guests discover content, products and services suitable to their unique journey: lifestyle, lifestage and ownership stage
My work
Next project
Designing a 'Toyota Owners' page
ACMI
Designing museum interactive labels
UX Design
-48.jpg)
Overview of individual labels
UX Methods involved
-
Observational research
-
Competitor research
-
Wirefaming
-
Mid-fi prototyping
-
Usability testing
Deliverables
-
Series of mid-fi wires / prototypes
Background
ACMI reopened its doors in February 21' after 2 years of a complete site redevelopment. There was a complete digital transformation in this renewal, which meant incorporating digital labels into the exhibition.
Everything in ACMI's centrepiece exhibition, The Story of the Moving Image has a label or at least a credit attached to it.
There are hundreds of works on display. Some of these works are encased in cabinets for which they need labels.
I was tasked with iterating the initial mock ups in response to changing user and business needs and to be more inline with ACMI's branding.
.jpg)
One of the many cabinets filled with objects inside the exhibition.
Discovery
I was given mockups and schematic designs which were created by Second Story which helped familiarise myself with the interactive labels, their casings and the screens we would be using.
I engaged with members of the curatorial team to understand their needs and constraints and an eternal developer brought on to assist our team during the renewal period.
Designs created by Second Story, USA.
Designs created by Second Story, USA.
Designs created by Second Story, USA.
Requirements
Small objects need to be magnified
We have many smaller objects in the cabinets, which visitors won't be able to get up close to, so the ability to enlarge images is important.
Limit dwell time and allow visitors to see what they want in short interactions
We have lots of visitors and large amounts of objects and content, so we wanted to limit the features of the labels, so we can give a rich experience minus too much dwell time.
No scrolling interactions
The screen we had wasn't highly sensitive to touch, so we had to adjust the interactions in light of these limitations.
Remind visitors they can collect a label with their Lens
Everything in ACMI's centrepiece exhibition is collectable with the Lens; a hand-held device which allows you to collect your favourites in the exhibition to then later explore online.
We must include object credits
These are typically no more than 3 lines and does not need hierarchy.
Research
Competitor
There are not a lot of interactive label examples in Melbourne galleries, however there is one close by the ACMI office. I went to the Arts Centre to see the free permanent exhibition, The Australian Music Vault.
I observed other visitors interacting with it and one of the developers who came along with me.
Themed cabinet 'Agents of Change'
Overview description
Object label
Object label text
Design
Initial wireframes
There were some great things about these labels; the ability to enlarge images, the CTA buttons were clear, and the changed state to an image when it was selected.
I took those elements into the wireframes.
This is the first thing a visitor sees; a front on image of the cabinet in front of them.
Casings for the interactive label screens
Lens reader
The visitor clicks on a group of objects and an individual label appears.
The visitor clicks on a group of objects and an individual label appears
.png)
The visitor clicks on an image and it opens a window with object images.
2nd round of wireframes
After a round of feedback with stakeholders, I added changed some of the elements around and presented a few different options.
Stakeholders and I decided on a finite amount of objects which would appear on a label.
This was to have consistency across all labels.
No hero image.
When visitors click on one of the images, a light box appears.
Credits appear in the lightbox underneath / adjacent to the image.
Other light box options
.png)
.png)
Hero image.
When visitors click on one of the thumbnails, it replaces the current hero image.
Credits for that image appear underneath the thumbnail.
.png)
The winner
This design was then sent to Liquorice, who took over the design process.
The final design
Design by Liquorice
Casings for the interactive label screens